Live broadcast bar, October 16th, the Football Association held a football conference today, and Xinhua News Agency elected Xu Jiren as the vice chairman of the Football Association on Director of Physical Education Department.
Xu Jiren, Xinhua News Agency reporter, Xinhua News Agency director of physical education department. The representative works include “a new era in sports”, “the third milestone” and “the National Games should keep pace with the times”. In 2021, the official website of the Football Association published Xu Jiren’s work “reshaping the good ecology of Chinese football”.
The original text is as follows:
How to do a good job in Chinese football? This is an important topic that affects the society. For this reason, the research team of Xinhua News Agency’s “Chinese football grassroots line” went deep into Dalian, Zhengzhou, Luoyang, Chengdu, Kunming, Guangzhou, Shenzhen, Beijing, Shanghai, Tianjin, Jinan, Nanjing, zhidan and other places investigated and interviewed, and formed a consensus: to do a good job in Chinese football, we must first reshape the good social ecology of loving football, attaching importance to football, advocating football and supporting football.
To rebuild the good ecology of Chinese football, we must first create a atmosphere of respecting football in the whole society. Looking around the world, football is a fashion sport and also has a high social status. Children playing football is a natural choice, which is due to their interest; When young players choose professional football, they choose a profession with strong sense of honor, high income and satisfying. Entrepreneurs invest in football. Although most of them do not earn a lot of money or even make no money, they serve the society and gain respect. Although government departments do not directly intervene in professional football as market behavior, they provide support in terms of venue provision, youth training and fund lottery tax. But this is not exactly the case in Chinese football. Chinese football is often a frequent visitor to negative topics, and even Feng Ma Niu often “back the pot” in a different way “.
Chinese society should reconstruct the honor system of football and form a cultural atmosphere of lofty football and glorious investment in football industry in the whole society.
Reshaping the good ecology of Chinese football, secondly, we should accurately and comprehensively understand the attributes of football. What is football? Football is the world’s first sport that makes people have blood. It is a business platform that brings thousands of wealth and provides many jobs. It is an educational tool for teenagers to establish morality and people. It is a universal embrace of nature, it is also a kind of public welfare platform, a public product and a city brand.
Social organizations, enterprises and individuals use the great influence and coverage of football to carry out public welfare activities, and can achieve twice the result with half the effort in benefiting the society and the public. As a public product, football is owned by all people, enjoyed by all people, and benefited by all people. Its political effectiveness is reflected in winning honor for the country, uniting people, inspiring morale and promoting social harmony, which is especially significant in poor areas and minority areas, and is also the proper meaning of equalization of sports public services. Its cultural effectiveness is reflected in providing spiritual products and cultural enjoyment for the public with positive, United and friendly football competitions. City brand is self-evident. A first-class city should have a first-class professional football club. Football often brings surprises to a city’s reputation, social space, cultural precipitation and economic vitality.
If there is a recognition of the positioning of football public welfare platforms, public products and city brands, then governments at all levels attach importance to football and help football is their job responsibilities. For government departments, supporting football is not an optional work ornament, but a fundamental embodiment of people-centered development thought. Chinese people like football. Although they often hate iron and steel, they sincerely hope that Chinese football will make continuous progress. People must make great efforts to pay attention to, like and expect things, and governments at all levels are duty-bound!
Thirdly, to rebuild the good ecology of Chinese football, we should make continuous efforts in implementing “effective market and promising government. The report of the 19th National Congress of the Communist Party of China pointed out: “make the market play a decisive role in the allocation of resources and better play the role of the government”, that is, to promote a better combination of “effective market” and “promising government.
Over the past six years since the announcement of the “overall plan for the reform and development of Chinese football”, all parties have gathered together to implement the 50 requirements of the plan. Chinese football has shown a positive trend, and the government and society have obviously increased their attention and investment in football, the reform of football system and mechanism has achieved results. Campus football is changing with each passing day, and the number of children playing football is increasing. The reform of deep water areas such as non-enterprise club names and limited salary and limited investment has broken the ice…… The results are obvious to all, and the results are hard to come. However, the current situation of Chinese football still cannot satisfy the common people. Various reforms and achievements of the national team have not yet achieved landmark results and substantial breakthroughs. The current situation of professional league matches can be called difficult. To sum up, Chinese football still has much room for improvement in practicing “effective market and promising government.
Most Chinese professional clubs adopt the extremely unhealthy and unsatisfactory operation mode of “high input and low output”, which mainly relies on the “blood transfusion” of the parent company and lacks sufficient “hematopoietic” ability. This is related to the imperfect and immature market environment of Chinese professional league matches. The TV broadcasting rights, tickets and derivatives sales that European clubs rely on to make money have become a drop in the bucket in China, and the football lottery with domestic professional leagues as the competition object has not been introduced for a long time. On the contrary, the club spends more on taxation, security, venues, echelon training and other aspects than foreign countries. This is what needs to be changed and improved in the Chinese football market.
To promote and perfect the “effective market” of Chinese football, “for the government” is essential. Over the years, we have unilaterally believed that football, especially professional football and professional league matches, is only a commercial act, and government departments are inconvenient to intervene, but it has public welfare efficiency, public goods, the cognition of city brand attribute is not enough. In the six years since the release of the “foot reform plan”, government departments at all levels have gradually plus-sized support for football, but there is still a distance from the goal of “promising the government. Football is also a social system project, which is not only a matter of sports and football management departments at all levels, but also requires governments at all levels and society to form a joint force. Government functional departments such as policy planning, financial taxation and public security should further plus-sized the support for the reform and development of Chinese football in accordance with the requirements of the “full reform plan.
Of course, talking about “promising government” cannot be divorced from “effective market”. In the process of attaching importance to and supporting Chinese football, government departments at all levels should respect the professional operation of football associations at all levels, respect football rules and football market rules, and grasp the boundary of good rights, neither vacancy nor offside.
